Brand Marketing Manager
Position Overview:
We are seeking a highly motivated and experienced Brand Marketing Manager to join our small scrappy team. This role will be responsible driving revenue by leading the development and execution of multi-channel marketing campaigns, driving the creation of brand content, and managing both DTC and B2B marketing efforts. The Marketing Manager will oversee art direction for all launches, promotions, and campaigns, ensuring visual consistency and creative excellence across all touch points. Additionally, this role will manage key external partners such as ad agencies and influencers. The ideal candidate will be skilled in campaign management, social media strategy, content creation, email/SMS marketing, and visual design, with a strong ability to collaborate cross-functionally to elevate our brand’s presence.
Key Responsibilities:
Campaign Management
• Lead the planning, development, and execution of integrated marketing campaigns, promotions, and product launches.
• Oversee the art direction of all marketing campaigns, ensuring the visual aesthetic aligns with the brand’s identity and resonates with target audiences.
• Collaborate with internal teams and external agencies to craft compelling copy and visuals for marketing deliverables, including email, social media, website content, and digital ads.
• Track campaign performance and adjust strategies based on key metrics (e.g., engagement, conversions, ROI).
Content Creation & Social Media Management
• Coordinate and create engaging and visually appealing social media content using tools such as Canva, Adobe suite ensuring all visuals align with the brand’s tone, voice, and marketing objectives.
• Write copy for social media posts and oversee the visual content, curating the overall brand aesthetics across all platforms.
• Manage product tagging, links, and calls-to-action across social media channels to drive traffic and track campaign success.
Email & SMS Marketing
• Manage and execute email and SMS campaigns using Klaviyo, including creative direction, copywriting, segmentation, and scheduling.
• Optimize email flows and automated sequences to enhance customer engagement, conversion rates, and overall lifecycle marketing.
B2B Marketing Management
• Develop and execute B2B marketing strategies to engage brand partners, wholesale clients, and key business stakeholders.
• Create marketing collateral (e.g., presentations, digital assets, co-branded content) that supports B2B partnerships and drives sales.
• Manage trade show branding, including the creation of booth designs, promotional materials, and displays. Travel may be required for trade show attendance.
• Build and nurture relationships with business partners, attending industry events, and engaging in conversations to support brand growth in B2B channels.
• Measure the success of B2B campaigns by tracking key metrics such as lead generation, conversions, and partnership growth.
External Partner Management
• Collaborate with external ad agencies and influencer marketing teams to ensure seamless execution of campaigns, influencer/creator seeding PR packages.
• Oversee the creative direction for ad campaigns and influencer partnerships, ensuring alignment with brand values and strategic goals.
• Manage relationships with external partners, negotiating contracts, timelines, and deliverables to ensure campaigns are executed on time and within budget.
Cross-Functional Collaboration
• Work closely with product, sales, and customer service teams to ensure marketing campaigns align with business objectives and meet customer needs.
• Collaborate with external agencies or freelance designers, photographers, creators, and copywriters when needed for larger marketing projects.
Reporting and Analysis
• Regularly track and analyze the performance of all marketing campaigns across email, social media, paid ads, and B2B channels
.• Provide actionable insights to senior management based on campaign performance and industry trends, adjusting future strategies accordingly.
Qualifications:
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• Minimum of 2-5 years of experience in marketing management, with a focus on brand marketing, content creation, and email/SMS marketing. Experience in B2B marketing is highly preferred.
• Proficient in Shopify, Klaviyo, Canva, Adobe and other marketing tools (e.g., social media platforms, Google Analytics, Instagram Shop, TikTok Shop
• Experience in CPG Marketing
• Strong understanding of both DTC and B2B marketing strategies
. • Proven art direction experience with a keen eye for design and detail.
• Strong project management skills with the ability to juggle multiple campaigns simultaneously.
• Ability to analyze data and make decisions based on performance metrics.
• Excellent copywriting, editing, and communication skills.
Preferred Qualifications:
• Experience managing Omni-Channel DTC and trade show branding and attending industry events.
• Experience in B2B marketing • Familiarity with SEO and content marketing strategies
• Experience with CRM tools and customer segmentation strategies.
• Knowledge of email flow optimization and A/B testing.
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