Job Description

Tubi is a global entertainment company and the most watched free TV and movie streaming service in the U.S. and Canada. Dedicated to providing all people access to all the world’s stories, Tubi offers the largest collection of on-demand content, including over 275,000 premium movies and TV episodes and over 300 exclusive originals. With a passionate fanbase and over 97 million monthly active viewers, the company is committed to putting viewers first with free, accessible entertainment for all.

About the Role:

The SVP, Brand Marketing will lead the charge in making Tubi a household name. This isn’t just about ads and promos, it’s about staying true to our brand identity, breaking through, and keeping us in the cultural zeitgeist. At Tubi we put our viewers first, and this role will be responsible for developing and executing initiatives to drive audience engagement, viewer growth, and brand love. This executive role involves overseeing brand campaigns, audience insights, creative development, programming promotion, social media, brand partnerships, and cross-platform marketing efforts to differentiate Tubi in the streaming landscape.

This hybrid role reports to the Chief Marketing Officer and can be based in Los Angeles, San Francisco, or New York City.

What You'll Do:

Set the Brand Strategy & Value Prop Positioning:

• Evolve Tubi’s brand identity to deepen awareness and emotional connection with a diverse set of audience cohorts.
• Use audience research and data to deeply understand viewer behavior, brand health, and cultural trends.
• Develop breakthrough campaigns that amplify Tubi’s unique value in the streaming space.
• Keep your finger on the pulse of culture, entertainment trends, and audience behaviors to inform brand and product positioning.

Content & Creator Go-To-Market:

• Lead the development of 360-degree marketing initiatives across digital, social, TV, OOH, experiential, partnerships and product for brand and content initiatives.
• Partner closely with growth marketing, creative, content, creator, product, and publicity teams to ensure campaigns drive awareness and viewer growth. Align brand identity with original and licensed programming.
• Leverage data-driven insights to optimize campaigns and maximize impact.
• Create innovative, buzz-worthy activations that drive brand love and viewer acquisition.
• Lead social media and influencer marketing strategies to foster engagement and fuel fandom
• Ensure Tubi stays ahead of the curve with bold, unexpected brand moments.
• Lead and inspire a high-performing team, fostering a culture of creativity, innovation, accountability, and excellence.
• Work cross-functionally with product, content, growth, and broader FOX to align brand efforts with company goals.
• Drive relationships with agency partners to ensure we deliver the highest quality of work, on time, and on budget.
• Collaborate with B2B marketing on deeper value-added partnerships for our clients.

Your Background:

• 15+ years of experience in consumer marketing, with 5 years in a senior leadership role
• Experience in streaming, media, or consumer tech.
• Strong expertise in brand storytelling, digital marketing, social media, product marketing, and audience insights.
• Proven track record of developing high-performing teams and nurturing agency relationships.
• Ability to thrive in a fast-paced, highly competitive media landscape.
• Proficiency in data analysis and familiarity with marketing analytics tools.

#LI-CN1 #LI-Hybrid

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

California, New York City, Westchester County, NY, and Seattle, WA

$412,000 - $434,000 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarizedhere ,covers the majority of all US employee benefits.The following distinctions below outline the differences between the Tubi and FOXbenefits:

• For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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If referred by a Tubi or Fox employee, please include the referrer's Tubi or Fox email address.

This position is a hybrid role based out of our San Francisco, Los Angeles, or New York City offices. Do you currently reside in the locations listed above, or are you willing to relocate? * Select...

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For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Tubi’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A disabled veteran is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A recently separated veteran means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An active duty wartime or campaign badge veteran means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An Armed forces service medal veteran means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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Job Tags

Full time, Contract work, Temporary work, For contractors, For subcontractor, Work at office, Local area, Relocation, Flexible hours,

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