Job Description

Title: UX & CRO Strategist

Department: EMS Marketing

Location: Remote

Brief Description: As a UX & CRO Strategist, you will be responsible for designing, testing, and optimizing partner websites to achieve desired performance outcomes.

(Salary range: $65,000 - $70,000/annually)

Position Summary:

EducationDynamics is a marketing and enrollment services company dedicated to connecting students with the right school for them. We are higher education experts and full-funnel marketers who live and breathe data, optimization, and results.

As a User Experience & Conversion Rate Optimization Strategist, you will be responsible for updating, testing, and optimizing partner websites to achieve desired performance outcomes. You will build and implement testing plans to improve the overall conversion rate and experience of client sites; create site wireframes and mockups when necessary; and perform competitive research to drive recommendations and design decisions.

At EDDY, we are looking for passionate and savvy marketers who are ready for a challenge and eager to show what they can do. We offer a highly flexible, collaborative, and supportive team environment to allow our employees to do their best work every day

Essential Job Responsibilities:

• Perform frequent analysis and UX research using analytics, heatmapping, usability testing and market/competitor resources to understand user behavior and inform website decisions
• Create digital wireframes and mockups for proposed website updates, redesigns, or landing page tests that keep usability and accessibility top of mind
• Brainstorm, present, and implement website A/B tests to improve site conversion rate
• Participate in client calls to discuss user experience, website performance, interpretation of data, and actionable plans based on findings
• Work closely with]]>

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